Acupuncture Awareness

What is Acupuncture?

Acupuncture is an ancient system of medicine that relieves pain, eases tension and restores balance, focusing on the body’s innate ability to heal itself. Its aim is to help each patient function at their optimum level of health: physically, mentally and emotionally.

Acupuncture is a treatment derived from ancient Chinese medicine where thin needles are inserted at strategic sites into the body. Traditional acupuncture is based on the belief that an energy or life force flows through the body in channels, known as meridians (otherwise known as Qi – pronounced chee).

According to Chinese medicine, every physical ailment is caused by an energy imbalance within the body. This energy – known as ‘Qi’ – flows through a series of meridians (channels) all over the body and can be accessed via hundreds of specific acu-points. By placing needles in these points, obstructions in the flow of Qi can be unblocked and balance restored. Needling acu-points stimulates the nervous system to release chemicals in the muscles, spinal cord and brain, to reduce the experience of pain and influence the body’s own internal regulating system.

Acupuncture provides the perfect respite for conditions associated with the symptoms of the stressful world we live in and its negative effects on the body and mind. It is now recognised in the West as one of the most effective methods of treating back pain and headaches – as well as a whole variety of emotional and psychological complaints.  It has been proven to be successful in managing a range of heath conditions from back pan and digestive issues, insomnia, infertility and even Long Covid.

How can Acupuncture help me?

Acupuncture can be extremely effective in the treatment of specific physical complaints –

Emotional conditions e.g. stress, depression, anxiety, panic attacks, insomnia

Pain, including back, neck, knees, sciatica, carpal tunnel, RSI, sports injuries, whiplash, arthritis, gout

Headaches / migraines, chronic and acuteHormonal imbalances / PMS –  pain, irregular flow, infertility, libido, menopause

Fertility for both men and women

Addictions e.g. smoking, food, drink, substance

Digestion including IBS, constipation, diarrhoea, indigestion, irregular appetite

Energy levels, lethargy, hyperactivity, physical, emotional

Allergies, like hay fever, sinusitis, food

Is Acupuncture painful?

People are often cautious about trying acupuncture because of a fear of needles.  There’s no need to worry. Acupuncture needles are incredibly fine (about as thin as a human hair) and are only placed on the surface of the skin. It depends on the individual but most people only feel a slight tingling sensation from the stimulation of the acupuncture point and some feel nothing at all.

Our Practitioners

Eric Goodchild BA LicAc, MBAcC

Eric has practised Acupuncture for over 40 years, since qualifying from the College of Traditional Acupuncture UK in 1981. He held office as Chairman and the President of the Traditional Acupuncture Society (now part of the British Acupuncture Council) for 6 years and is also the founding director of CHHC.

Client Testimonial

“Eric put me at my ease and remained a source of support throughout my IVF treatment and subsequent pregnancy. I recommend acupuncture and in particular, treatment from Eric, to friends going through fertility problems.”

Eric’s clinic days: Tuesday, Thursday, Friday and Saturday

Ric Malkinson BA (Hons) Lic. Ac. MBAcC Traditional Acupuncture

After being introduced to Traditional Acupuncture in the early 2000s, Ric became fascinated with its theory and tradition – the simplicity of Yin/Yang and Five Elements concepts and with the thousand-year history of an effective drug-free medicine.

Ric went on to qualify as an acupuncturist in 2010 with a First Class Honours degree from the College of Traditional Acupuncture in Warwick and is a registered member of the British Acupuncture Council.

Client Testimonial

“I’d never considered acupuncture before, and was amazed at the improvement after only the second treatment. Within a few months of regular treatments with Ric my quality of life has been the best I have known for 20 years.”

Ric’s clinic days: Monday, Wednesday and Friday

Call us on 01242 584140, email us at or book on line

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